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Commonwealth of Virginia
Office of Governor Bob McDonnell
Virginia Named One of the 10 Best Wine Travel Destinations of 2012
by Wine Enthusiast
~Commonwealth Joins World's Top Wine Regions in Prestigious
Listing~
Magazine Cites State's Rich History, Natural Beauty, and
Wine Makers in Selection
RICHMOND – Wine
Enthusiast Magazine has named Virginia as one of the 10
best wine travel destinations for 2012. The article, listed online and in the February issue of Wine Enthusiast Magazine,
highlights Virginia as one of only three domestic destinations to make the list
of wine regions that are ideal for wine lovers to visit in 2012. Virginia
was named along with regions in Italy, New Zealand, Spain, Hungary, Germany, France,
Chile and two regions in California. The article cites Virginia’s rich
history, natural beauty and wine makers as some of the many reasons why Virginia
is a hot wine travel destination. Virginia is home to more than 200 wineries statewide.
“Virginia is in excellent company in this list of
Wine Enthusiast’s 10 best wine
travel destinations for 2012, and I applaud our wineries and wine makers on this
achievement,” said Governor Bob McDonnell. “We are well on our
way to being recognized as the premiere wine destination of the East Coast, which
is one of my administration’s top agricultural and tourism priorities.
I have great confidence that this article will bring even more tourists to visit
our wineries across the state and continue to build our reputation as the ideal
travel destination for people who love to try new wines.”
Raising the profile of Virginia wines and wine tourism are key components
of the governor’s economic development and jobs creation initiatives.
The governor has promoted Virginia wines at the Virginia Executive Mansion and throughout
Virginia, on domestic business recruitment visits, and on international trade and
marketing missions to Great Britain, China, South Korea, Israel and India.
First Lady Maureen McDonnell has also incorporated wine and wine tourism promotions
into her First Lady Initiative Team Effort or FLITE. More domestic and international
promotions are planned for 2012.
“Virginia’s vibrant wineries and talented wine makers are
becoming less of an insider’s secret. Indeed, the word is getting
out that some amazing, well-balanced, old-world styled wines are being made right
here in the Commonwealth. With our history, beautiful scenery, and ability
to create world class wines, Virginia deserves to be recognized alongside the other
amazing international wine regions listed in Wine Enthusiast,” said Todd P. Haymore, Virginia Secretary of Agriculture and
Forestry.
According to the article on WineMag.com,
Wine Enthusiast Magazine states, “Historically significant
sites, picturesque pastoral landscapes, elegant equestrians and affable winemakers
set Virginia apart as an excellent wine destination on the East Coast. With six
AVAs and nearly 200 wineries to explore in every part of the state, a comprehensive
visit is nearly impossible.”
“The fact that Virginia has wineries in every region of the Commonwealth
sets us apart as a wine travel destination,” said Alisa Bailey, president
and CEO of the Virginia Tourism Corporation. “Where else in the world
can you enjoy bluegrass music at a winery, kayak to a winery, taste local wines
at a national park, sip local wines at a National Historic Landmark or bike from
winery to winery? All those experiences are found in Virginia.”
Tourism is an instant revenue generator for Virginia. In 2010 tourism
generated $19 billion in revenue, supported over 204,000 jobs and provided $1.3
billion in state and local taxes. It is estimated that approximately one million
people include a visit to a Virginia winery while visiting the state. Sales of Virginia
wine reached a record high in fiscal year 2011 with more than 462,000 cases sold.
This figure marked a sales increase of more than 11 percent over the previous fiscal
year. Virginia is now the nation’s fifth largest wine producer and seventh
largest wine grape producer. According to the most recent economic impact study,
the Virginia wine industry employs approximately 3,000 people and contributes almost
$350 million to the Virginia economy on an annual basis. The study reflected the
impact of 120 wineries in 2005; today, there are more than 200 farm wineries in
the state. A new economic impact study will be released in 2012.
Visit
www.Virginia.org/wine to learn more about wine travel
in Virginia or call 1-800-VISITVA to request a free, Virginia is for Lovers Travel
guide. To learn more about Virginia’s wineries including wine varietals
and special events, or to request a 2012 Virginia Wine Guide, go to
www.VirginiaWine.org.
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Note to media: Find the complete Wine Enthusiast story on Virginia
at the following link:
http://www.winemag.com/Wine-Enthusiast-Magazine/Web-2011/Virginia/
Visit
www.vatravelstories.com, the official pressroom of the
Virginia Tourism Corporation, for wine-related images available for publication.